Tuesday, April 23rd, 2013
Now this is one I regret not thinking of, it’s so obvious and so well executed. Also based on one of my favorite Land Rover print advertisements of all time.
And the ad that it’s based on:
I checked out this latest retro ad this weekend and thought it was well done on several levels. To see the actual ad it was based on is a real treat.
This one really took advantage of the original narrative theme and textual layout. With “change” as the theme, Land Rover can deal with all sorts of issues — mostly that change is good.
Considering that Range Rover owner feedback for the next generation was “don’t change it but make it better,” LR is able to take advantage of that old saying, “change is the only constant.” So, if you want something the same (like the “most refined and capable vehicle on the market”), we have to change (if you want to keep all that greatness). Plus the ever-changing world requires things to change.
While planned as a “retro ad,” this is a great “real ad.”
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