2012 August

Land Rover, Above and Beyond video #landrover

So it looks like they registered the “LAND ROVER ABOVE AND BEYOND” trademark in the nick of time.

Out of the UK, a new video celebrating “raising the family” through its 65 years, finishing with a nice surprise!

http://www.thedrum.co.uk/news/2012/08/29/land-rover-set-run-brand-campaign-during-channel-4-paralympics-coverage

This was done well, good job LR!!

2013 Range Rover, the little things, part two, rear seats with console #rangerover

As we first read in the initial press release, the back seat was getting some new attention:

With over 4.7 inches more legroom than the outgoing model, the rear occupants benefit from vastly increased space and comfort. The option of a two place rear seating package provides for the ultimate in personalized rear-seat luxury.

Similar to what they did with the Range Rover Autobiography Ultimate and Jaguar did with their XJ Ultimate, they swap out the center rear seat for a console upgrade.

In the pictures shown by Top Gear, we can see this new console for ourselves:

And for reference, here is what it looked like in the previous generation Range Rover Autobiography Ultimate:

Range-Rover-Autobiography-Ultimate-Edition-6

Light color of preview pictures has many asking what the new trim will look like with darker paint #2013rangerover

I’m sure a lot of thought went into the decision of what colors to announce the 2013 Range Rover with.  It could be some new marketing formula, Gerry McGovern’s preference or maybe just a color roulette wheel (Stornoway Gray was just one position off on the wheel).

Then I remembered, we actually did see the trim against a dark paint color.

First, a close up of the released photo(with highlights):

The paint color kind of hid the fact that, along with the trim strips running across the side and back of the 2013 Range Rover, there is also a strip that runs along the front of the new Range Rover face.  It’s similar to the strip we currently see on the L322 supercharged Range Rover.  The light paint colors really disguise it.

BUT, we were lucky enough to find this spy shot just days before the release.  And here on a black car, that trim strip really pops, along with something else that’s not clear on the released pictures…l405-chin-strip-black

Those new front horizontal vents are finished metallically too!

L405 sans L405 stuff, some great Photoshopping! #2013rangerover

Go check out this great post by verydisco, he edited the 2013 Range Rover press photos, removing some of the more talked about cues.

l405-sans-l405stuff

I have to admit, the 2013 Range Rover is growing on me very quickly and seeing it here without the new trim makes it look too boring!

WHY DIDN’T I THINK OF DOING THIS??

Well done!!!

Rearranged Rover, Exclusive viewing of latest 4×4 giant by The Sun #2013rangerover

http://www.thesun.co.uk/sol/homepage/motors/4492846/First-pictures-of-4×4-legends-new-Range-Rover.html

The actual news articles are starting to flow, this one embedded the video above, showing that the new 2013 Range Rover still has what it needs to be called a Range Rover

Seeing it with a person in front of it really shows how big those 22" wheels are.

car-620_1567856a[1]

Thanks Ian!