2012 February

Range Rover Evoque Convertible Concept coming to Geneva! #rangerover

Does this add to the breadth of capabilities??

RANGE ROVER EVOQUE CONVERTIBLE Concept TO BE REVEALED AT the

2012 GENEVA MOTOR SHOW

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Gaydon, Warwickshire, 26th February 2012 – Land Rover will unveil a Range Rover Evoque Convertible Concept at the 2012 Geneva Motor Show. The Evoque Convertible Concept vehicle will explore the potential for the world’s first premium convertible SUV.

This bold concept builds on the global success of the Evoque and continues Land Rover’s tradition for creating and leading new market segments. The concept is being shown to gauge reaction and to assess the potential for what could be another white space product from the world’s leading SUV brand.

The concept has been developed by Land Rover Design Director, Gerry McGovern and his team. Commenting on the concept, McGovern said: "The Evoque lends itself beautifully to the idea of a convertible. This study is not a traditional convertible design execution – instead we have worked with the balance of the Evoque’s lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable."

The soft-top convertible concept is based on the Range Rover Evoque Coupe. It features a fully retractable premium roof system with a Roll Over Protection System [ROPS]. The concept cleverly combines capability and versatility with a drop down tailgate and a comfortable four seat package. The vehicle has been developed with Land Rover DNA at its heart, retaining key characteristics including a command driving position and all-terrain capability.

The Evoque’s dramatic rising waist line and distinctive shape has been retained and the new convertible body style has been achieved with minimal changes to weight and torsional rigidity. The hood is housed in a neat tapered finisher with the roof mechanism stowed discretely below the belt-line.

Inside, the concept is packed with Evoque’s award winning technology including Terrain Response, surround cameras, Park Assist and class leading infotainment featuring an 8-inch dual view touch screen and a sound system from British audio experts, Meridian. The Evoque Convertible Concept features unique 21-inch Titan silver wheels and is finished in a new metallic Causeway Grey paint. The interior is in Lunar and Ivory with leather seats featuring sporty perforated panels and Ivory contrast stitching.

The Range Rover Evoque has been on sale for six months and is widely recognised as an international success with strong sales performances in 170 global markets, and achieving excellent customer satisfaction and class-leading residual values. The Evoque has been launched to worldwide media acclaim and to date has been honoured with over 90 international awards.

John Edwards, Land Rover Global Brand Director said: "The Evoque Convertible Concept is a new twist to the Evoque story and explores the potential to further extend the nameplate’s appeal by giving existing customers more choice, whilst at the same time reaching out to a completely new customer base. We are excited to see the response to this concept as we assess the potential for building on the Evoque’s exceptional success so far."

The Evoque Convertible Concept will be revealed at Geneva as a design and engineering study. There are no production plans confirmed.

ENDS

2013 Range Rover, about as undisguised as we’ve seen. #rangerover

I can always count on Ian Parry to send me the scoops!!  I think the antipodeans get the news quicker, haha!!

I’m not going to go crazy analyzing this just yet, as far as I’m concerned, it’s still a test car, still too much disguise.  But I will say, it does look like a Range Rover – that’s a good thing!

http://www.carmagazine.co.uk/Secret-new-cars/Search-Results/Spyshots/Range-Rover-2012—project-L405-sheds-its-disguise/

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Thanks again Ian!  I knew you’d be the one to show me this.

Is Range Rover branding merging back with Land Rover? #rangerover #confusingbutgoodidea

It seemed there was a lot of talk last year about more clearly separating the Land Rover & Range Rover brands.  There were changes made in advertising and Land Rover websites.  And the entire 2012 Range Rover line got some more Range Rover badging.  Lately however, they appear to be reversing that trend in print.

On the main Land Rover Media Centre site, they had created two separate sections, one for Land Rover and one for Range Rover.  In the past couple months, the Range Rover section has been removed and everything is now under the Land Rover banner.

In advertising, we saw this last year, an actual Range Rover ad with no Land Rover badge, it appeared the change was happening.

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Then the all-new Range Rover Evoque starts to appear, and it’s back to Land Rover badging in the adsRRE---Front-Quarter---Power-of-Presence

Additionally, they don’t even use the rangerover.com web address.

Now to the item that started me on this rant today, the first actual 2012MY Range Rover print ad I have:2012 Range Rover - Ski Portillo

We’re back to Land Rover branding on an ACTUAL Range Rover print ad and still using the landroverusa.com/rangerover link. 

Quick sub-rant: Land Rover, if you’re listening, please do something about these latest ads, I know you’re selling lots and lots of trucks but are ads like that one really helping?  Go back to your roots, you can still keep it classy and aspirational, but skiing in Chile with my Range Rover?   Boring.

I for one am happy with the change back to Land Rover if that’s what this is????

And for historical reference, here are some early 1970’s images of Range Rover branding, let’s keep it this way:

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I guess we’ll see what the 2013 Range Rover ad blitz brings…

Range Rover Westminster is back for 10th Anniversary #rangerover

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Seems like the Westminster gets the old Autobiography look, while the actual Autobiography gets the new standard for 2012, Range Rover Exterior Design Pack.  And clearly this is a UK model, doubt we’ll see it here…

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RANGE ROVER CELEBRATES ITS 10TH ANNIVERSARY WITH NEW SPECIAL EDITIONS

· New 2012 Special Edition Range Rover models: delivering increased luxury and higher specifications as current Range Rover enters its 10th anniversary year

· TDV8 Westminster Edition: new model builds on the success of the TDV8 Vogue and Vogue SE, with added styling, comfort and entertainment features

· TDV8 Autobiography and Supercharged Autobiography: both new versions presented, as standard, with the Range Rover Exterior Design Pack – a collection of exterior styling highlights specifically designed to enhance road presence

Gaydon, Warwickshire, 6th February 2012 – The Range Rover enters its 10th anniversary year in 2012, continuing to set benchmarks in luxury, capability and performance. Going beyond the 2012 model year enhancements that were introduced in October 2011, the Range Rover line-up is being developed to include three new Special Editions; The TDV8 Westminster, TDV8 Autobiography and Supercharged Autobiography.

The new arrivals focus on further extending the luxury and high specifications that are at the core of the Range Rover brand.

In 2012 Land Rover celebrates 10 years of Range Rover in its current guise. The third generation Range Rover was introduced in 2002 to critical acclaim setting new benchmarks in levels of luxury and all-terrain capability. Over the past decade, several facelifts and model year updates have kept the Range Rover at the cutting edge of technology leading up to the latest special editions, which will provide customers with increased options and convenience.

Westminster Edition

The new Range Rover Westminster Edition joins the line-up to replace the previous TDV8 Vogue and Vogue SE models. Going further than its predecessors, it comes handsomely equipped with an extensive collection of additional features that raise both the vehicle’s prestige style and comfort levels for everyone on board.

The exterior of the Westminster Edition is distinguished by the bright ‘Noble’ finish to the front grille and side vents, ‘Titan’ silver lower splitter bar and fog lamp bezels, 20-inch, 10-spoke alloy wheels and ‘Westminster’ badging. Opening the doors reveals illuminated treadplates and a cabin finished with luxury carpets and Grand Black lacquer trim elements, plus bright-finished pedal finishers. The front seats feature both heating and cooling functions and the in car entertainment system benefits from a 19-speaker, 1,200W harman/kardon LOGIC7 surround sound system as well as Range Rover’s innovative Dual View infotainment screen.

Featuring the powerful yet refined 4.4-litre TDV8 engine with eight-speed automatic transmission, the new Westminster Edition is available in a choice of seven exterior colours, with five interior colour combinations. The standard equipment specification further includes an electric sunroof, automatic headlights and windscreen wipers, Park Distance Control with rear-view camera, memory setting for the steering wheel, driver’s seat and rear-view mirror and a heated, leather trimmed steering wheel.

TDV8 Autobiography and Supercharged Autobiography

Bold design and ultimate luxury underpin the new Range Rover TDV8 Autobiography and Supercharged Autobiography. Both benefit as standard from the Range Rover Design Pack, a collection of exterior styling features that are seamlessly integrated to compliment the car’s powerful appearance, without compromising its classic lines.

The pack introduces new front and rear bumpers, ‘Titan’ silver front grille and side vent treatments and fog lamp surrounds, integrated stainless steel exhaust finishers and side skirts. These are complemented by striking 20-inch alloy wheels in Shadow Chrome.

Inside the focus is on unparalleled luxury and comfort with the Range Rover Seat Style Pack. This comprises rear seats with recline and lumbar adjustment, heating and cooling functions and multi-adjustable aircraft-style headrests with wings for added support. The passenger “front seat away” function provides a simple control for adding extra rear legroom, while the front passenger seat itself benefits from a memory function than can store up to three different personalised settings.

Both versions gain the 19-speaker, 1,200W harman/kardon LOGIC7 surround sound system and are fitted with illuminated treadplates. Seven exterior finishes are available, together with an extensive range of interior colour and trim combination options. The TDV8 Autobiography retains its 4.4-litre engine and eight-speed automatic transmission, with the Supercharged Autobiography powered by the 5.0-litre LR-V8 petrol unit with six-speed automatic gearbox.

Sales and pricing

The new Range Rover Special Edition models go on sale in March. The TDV8 Westminster Edition is £69,995, presenting customers with significant additional feature content over and above the specification of the former Vogue and Vogue SE models.

On-the-road prices for the TDV8 Autobiography and Supercharged Autobiography are £84,295 and £86,895 respectively.

ENDS