First Range Rover Evoque Print Ad, or at least the first one I’ve seen in the U.S.… #rangerover

Range Rover Evoque - The power of presence

I just have to add in one of my rants here – what’s the deal with the branding?  It seems they’ve been on a mission to separate Land Rover & Range Rover.  In print, signage & web presence, we usually see these logos side by side; and their own official media site, actually separates the content by brand.

logo-landrover-main234

As seen in the latest 2011 Range Rover advertisements which while still using the landroverusa.com web address, have no Land Rover badge or mention.

The Perfect Place to Parade the V8 Supercharged Engine of the Range Rover

It just seems they want to get the two brands so far apart but then this Evoque ad comes out and confuses us more.  Was it just an oversight?  And if they are going to separate the brands, they better start talking to the car magazines which still reference the Evoque as the Land Rover Range Rover Evoque, which has always been a Range Rover issue…

Thank you.

  • Shamc1102

    Land Rover is still trying to figure this out themselves. Apparently now, they have decided if the ad only shows a Range Rover then the Range Rover logo is fine and vice versa. If an ad shows both then both logos must be present.