You’ve got to love Land Rover marketing… #landrover

What started in 2011 in the Europe diesel models continues in 2012 with the Range Rover Sport & Discovery 4 getting the Rotary Shift Selector.  And with the main gear selector going rotary, people would start to get confused between that knob and the ubiquitously round Terrain Response knob.  The Evoque’s got the same thing.

But now in the 2012 Discovery 4 Press Release, we get an actual name for the horizontal layout that replaced the Terrain Response Knob.  Picture below shows the Evoque, it’s slightly different in the Range Rover.

To avoid confusion, the Terrain Response Rotary Switch is replaced by a new Terrain Response Optimisation Switch.

2011-Range-Rover-Evoque---Interior-(4)

Interesting stuff, huh?  HA!