A NEW STANDARD IN SUV LUXURY

From the Interactive Land Rover “blog”, a few paragraphs by LRNA Marketing VP Finbar McFall – focused on  the Autobiography Black limited edition, nothing new, but the interesting part comes at the end:

Certainly, over the coming months we’ll be increasing our marketing focus on the Autobiography range. We see it as a new chapter in Range Rover’s success story.

Now obviously, Autobiography options are new to the US, but have been in the UK for many, many years.  So does this increased “marketing focus” mean they are trying to push the Range Rover more up market?  Is this purely a marketing thing, with more events geared toward a “highly-affluent audience”?  Will we see actual Autobiography advertisements?

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