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I made some alternate images Land Rover USA could have used in their 2018 Range Rover social media post

The straightforward 2018 Range Rover:

l405-MY18-insta-mock

The 2007 Range Rover – if they’re going to be wrong why not go with a classic

l322-MY07-insta-mock

1970 Range Rover, because why not.

RRC-MY70-insta-mock

And my favorite, a Jaguar F-Pace, they were already wrong so why even make it the same vehicle?

x761-MY18-insta-mock

Their version:

l405-notMY18-insta

Does attention to detail in online marketing have any affect on attention to detail in manufacturing?

Today Land Rover USA’s social media team posted about the 2018 Range Rover’s arriving here in the US.  That’s great and it’ll be fun to see them on the road soon! 

Although the engine certification issues across the entire line are definitely slowing actual owner deliveries by at least a few weeks in the USA.

But I digress, the issue I have is with the postings.  Why isn’t Land Rover using people who are both knowledgeable and passionate about their products to know that’s not a picture of a 2018 Range Rover?  I’ve never even seen one in real life but seeing any of those pictures I instantly knew that wasn’t a brand new 2018.  With this being a refresh, one of the key items they’ve been touting are the new headlights.  The people posting this have no idea what they’re even posting about.

It’s sad.

Is this the new key design for the 2018 Range Rover?

my18-l405-new-key

Possibly one of the best Gerry McGovern interviews ever – go read it at Alloy+Grit!

alloy-grit-mcgovern

Gerry McGovern Gets Frank About Land Rover Design via Alloy+Grit

Actual images of the Clear Exit Detection display in the 2018 Range Rover

Clear Exit Detection

Described and displayed as such in the original release:

my2018-l494-passenger-alert

Clear Exit Detection will alert passengers of approaching traffic or other dangers before they open their doors

It wasn’t clear where this would be or what it would look like in the actual vehicle.  But the latest SVAutobiography LWB image at the top of the post makes it a lot clearer.

Range Rover PHEV on road shots – yeah it looks like a Range Rover

2018 Range Rover PHEV in Action (6)

2018 Range Rover PHEV in Action (16)

2018 Range Rover PHEV in Action (26)2018 Range Rover PHEV in Action (4)

2018 Range Rover PHEV in Action (44)2018 Range Rover PHEV in Action (24)

2018 Range Rover PHEV in Action (49)2018 Range Rover PHEV in Action (45)

2018 Range Rover PHEV in Action (47)2018 Range Rover PHEV in Action (46)